Ferrari auction raises £1.4m for earthquake victims
Jun 28 2012
Ferrari has revealed the online auction it held to support victims of the Emilia-Romagna earthquake in Italy has raised £1.45 million.
The two-week auction was organised by Ferrari.com and the response has “once again demonstrated (the) extraordinary generosity” of Ferrari owners and fans, said the firm.
One of the star lots is heading to the UK, too. The engine from the F1 Constructors’ World Title-winning Ferrari F2008 sold for nearly £65,000 – twice its reserve price – and delivery to the winning Brit bidder is being arranged as we speak.
The most expensive lot is on the way to the US: a one-off Ferrari 599XX sold for more than £1.1 million. Features including a plaque signed by Ferrari Chairman Luca di Montezemolo and Scuderia drivers Fernando Alonso and Felipe Massa are no doubt part the reason why it made so much.
There’s more for the lucky owner, too: his new car will be personally handed over by Alonso and Massa at the next Italian Grand Prix at Monza.
Other lots included Giancarlo Fisichella’s racing suit, helmets from Alonso and Massa, even a Ferrari F60 nose cone.
One Russian client didn’t even want anything back in return for donating more than £80,000 to the Ferrari fundraiser: there were many more such spontaneous donations on top of this, said Ferrari.
“A pole position result,” said di Montezemolo.
“I knew I could count on the big-heartedness of the Ferraristi but they’ve still managed to surprise me once again.
“I would like to thank all the clients, collectors and enthusiasts that did their bit. Their bids have sent out a message of warmth and solidarity to the people in our region affected by this tragedy.”
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