Lady Victoria Hervey - Helping hand

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Lady Victoria Hervey
While you might think that puffing on an electronic cigarette might seem a poor substitute for the real thing, electronic cigarettes are able to deliver a hit of nicotine quicker than many types of gum or patches. 'Being able to quickly manage cravings is one of the most important aspects for smokers trying to quit,' says Gay Sutherland, research psychologist at the Tobacco Research Unit, King's College. 'After taking a puff on a cigarette, smokers get a nicotine hit to the brain within around 20 seconds. Most nicotine replacement therapies can take between 30 minutes and three hours to deliver their effect so an innovation that can help smokers rapidly manage their cravings could be the key to unlocking smokers from their dependency.'
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